If you are an entrepreneur in the tech industry, one of your main goals besides getting sales is to increase your site discovery, particularly to your most important pages such as the landing pages.
But doing so takes a lot of hard work, money and talent.
Promoting your WordPress product whether it is an app or a plugin, should be planned strategically (especially if you’re still building your brand from scratch).
In this post, I’d like to share a few points that will make your product promotion effective and targeted to audience.
Let’s get started.
Make your data gathering easy
Qeryz is my new founded micro survey plugin that could make your data gathering easy and better than the usual survey form, which will only take minutes to install and configure to your WordPress site.
The plugin when installed can help you put your survey in any webpages of your website.
This allows you to do important online marketing activities, such as:
- Prioritize groups of people that comprise major portions of your blog’s readership. Given that Qeryz allows you to ask questions about the basic details of your readers, you can easily determine the demographic details of your avid visitors.
- Get easy responses straight from your visitors and customers regarding your products’ features, problems they may be encountering when using your product, their interests and additional feedbacks that will help improve your tool, product or app.
- Helps you identify low to medium budget spenders, and those potential customers who’re willing to pay your product in an enterprise-level price ($500/month and above).
- Gives you insights on which part of your landing page needs to be edited or changed according to the needs and interest of your audience.
- Link to your most important page (landing page) from the 3rd question of the micro survey tool.
There are many features of Qeryz that you can use to speed up your data gathering process as well as identifying which topic can resonate your target customers or visitors.
Link acquisition to important pages
Your landing page is not only the important page on your website, since you still have category pages and blog posts that will all help your website to earn more visibility on the web.
You need first to identify the unique propositions of your pages to think of ways on how you can promote them.
For instance, you created a Beginner’s Guide to Conversion Rate Optimization. You already know your target linkers and evangelists from the start – all are beginners, startups or small business owners.
The unique proposition of your guide is that it helps your community to learn a very specific topic in the easiest teaching method that you can do.
That would be the starting point of your content promotion campaign (reaching out to people who still have zero knowledge about your topic , not necessarily your product).
A few tips to start your content promotion plan, particularly aiming for high quality backlinks for your domain.
- Target low hanging fruits in your space like those links acquired by your competitors. It could be from resource pages, guest blogs and forums that are already ranking in search results for keywords that you’re targeting (this is an easy way to get sales).
- Find resource or links pages that list down WordPress products in your niche or industry-specific tools. You can use the broken link building approach to get more responses from the content managers of those pages.
- Track mentions of your competitors’ keywords and similar products as well as keywords that other brands are mentioning in their posts or articles. You can use CognitiveSEO to get these things done.
- Invest in building relationships with a few bloggers and influencers in your space. Find them using Buzzsumo and track down those who’re actively participating in your niche communities (forums, Facebook groups, blogs, etc..) to ensure that they will reply to you once you start reaching out to them.
If you’re looking for more ways to get backlinks this year, then you may want to check out this post about profitable backlink sources.
Strategic email marketing
One of the easiest ways to promote your product is by sending newsletters to your email list.
Money is the list.
So you should start capturing emails from your new and repeating site visitors at the very start of your product launch campaign.
Here are some tips to increase your email subscribers.
- Insert email capturing forms/boxes to the most visible parts of your website (sidebar, topbar, header, footer, about us page, resources pages, etc..). You can use ManyContacts or SumoMe for this activity.
- Create a simple ad in your sidebar and fix it using Q2W3 plugin. Link to your email capturing page from that ad/image to get more visibility for that page.
- Add a byline script on your website(most effective for websites that use their blog archives as their homepage).
- Include a default check button in your comment platform to capture more emails from people who commented on your blog posts. You can use this plugin to insert that comment feature on your site.
- Create a landing page using GetResponse targeted to your potential subscribers (you can add case studies and testimonials to add more credibility to your newsletter).
Once you start maximizing all tools and places where you can get subscribers through optin forms or simply linking to your email optin landing pages, you can now start sending newsletters to your subscribers.
Here are some tips to effectively use email for your product promotion strategy:
- Send free exclusive content to your subscribers before promoting your latest updates/features of your product (unless they know and care about your tool, they won’t bother to open your self-promotional newsletter).
- Personally ask your subscribers about their interests and feedbacks about your website and your product (if in case, they subscribe to get email product alerts). This will allow you to identify which types of newsletters you should consistently send to increase your open and click through rates.
Always add value to your email marketing plan, this is the most basic but very important tip that I can share to you.
You don’t need a big budget to get the word out of your WordPress product. You just have to be creative with your available resources and you will get the results that you expect from the start (sales, # of subscribers, # of monthly site visitors, etc..)